Social media and your website
Social engagement has always been important to any business. Building the connections help spread the word about your products and services, and establishing goodwill within your industry. Online engagement can take a great deal of time to build a following, not to mention investment. It can seem a daunting task to enter the arena with a consistent voice, and build brand awareness.
Social media channels allow you to grow your following organically and through word of mouth and sharing of your content. Whether you are a brick and mortar store, a hybrid, or completely online, social media keeps your website dynamic and responsive. For instance, having your own Facebook page for your business opens up channels for both posts and comments, getting your offers in front of customers, but also allows online chat contact for direct sales opportunities. Widgets can be added to your website and keep your content fresh and contemporary. Platforms like Facebook have hundreds of millions of active users ready to engage and share.
How do you know what social media channels to use? Do you need to be managing multiple channels? Is it important to be on Twitter, Instagram, and Facebook?
It is essential to have your website tied in to your social media accounts. It creates flow to your website, and builds an audience that you can speak directly to. You can target your key audiences with ad campaigns and boost posts to get higher response to those that are interested in your products and services.
At Spinly.ca, we can help you integrate your social media accounts with your website. We offer managed posts and ad campaigns on social media, and can consult if you need help with them. It can be overwhelming, especially if you are starting out. We take the stress off your shoulders so you can focus on your customers.